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Entrepreneurship In The Hospitality, Tourism And Leisure Industries - Isbn:9781136405563

  • Book Title: Entrepreneurship in the Hospitality, Tourism and Leisure Industries
  • ISBN 13: 9781136405563
  • ISBN 10: 1136405569
  • Author: Michael Rimmington, Clare Williams, Alison Morrison
  • Category: Business & Economics
  • Category (general): Business & Economics
  • Publisher: Routledge
  • Format & Number of pages: 224 pages, book
  • Synopsis: ... advantage and, 201-1 re-positioning, 178-80 and segmentation, 167-72 Post- modernism post-modernist consumer challenge, 172-7 and product life-cycle, 177-80 Power distance, 80 Prahalad, C., 202 Preble, J., 213 Premier Cuisine, 118 Pret a ... 81-8 Promotional discounts, 180 Prone, T., 28 Prospectors, 202-3 Psychographic segmentation, 171 Public flotation, 114-15 Public houses (pubs), 90, 104, ...

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Entrepreneurship - Small Business Management in the Hospitality Industry (Hospitality, Leisure and Tourism) - Darren Lee-Ross, Conrad Lashley

Entrepreneurship & Small Business Management in the Hospitality Industry (Hospitality, Leisure and Tourism) Description:

Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.

Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future.

Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of ‘reflective practice’ activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

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Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

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Benchmarking in Tourism and Hospitality Industries

K. W. Wober "Benchmarking in Tourism and Hospitality Industries"
CABI | 2002-10-03 | ISBN: 0851995535 | 224 pages | PDF | 3,3 MB

Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This management approach to identify who is best and what makes them so successful is increasingly popular, as it encourages managers and staff to consider performance measures and practices to increase profitability. This book focuses on the methodological aspects of the right selection of benchmarking partners.

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  1. Ebooks list page. 2214
  2. 2011-09-17 Benchmarking in Tourism and Hospitality Industries
  3. 2011-09-17 Benchmarking in Tourism and Hospitality Industries
  4. 2010-07-23 Alison Morrison, Michael Rimmington, Clare Williams - Entrepreneurship in the Hospitality. Tourism and Leisure Industries - Removed
  5. 2014-04-19 Social Media in Travel, Tourism and Hospitality
  6. 2014-04-16 Social Media in Travel, Tourism and Hospitality
  7. 2014-04-16 Social Media in Travel, Tourism and Hospitality
  8. 2014-04-16 Social Media in Travel, Tourism and Hospitality
  9. 2012-06-28 Dictionary of Travel, Tourism and Hospitality (repost)
  10. 2012-01-20 Dictionary of Travel, Tourism and Hospitality. Third Edition - S. Medlik
  11. 2011-12-30 Tourism and Hospitality Marketing: A Global Perspective
  12. 2011-12-29 Marketing Communications in Tourism and Hospitality. Concepts, Strategies and Cases - Scott McCabe - Removed
  13. 2011-12-27 Marketing Communications in Tourism and Hospitality. Concepts, Strategies and Cases - Scott McCabe - Removed
  14. 2011-12-17 Marketing Communications in Tourism and Hospitality. Concepts, Strategies and Cases (repost) - Removed
  15. 2011-11-10 Advances in Culture, Tourism and Hospitality Research
  16. 2011-10-23 Managing Tourism and Hospitality Services:
  17. 2011-10-05 Dictionary of Travel, Tourism and Hospitality
  18. 2011-09-08 Tourism and Hospitality Marketing: A Global Perspective free ebook download
  19. 2011-08-01 Advances in Culture, Tourism and Hospitality Research
  20. 2011-07-31 Managing Tourism and Hospitality Services:

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Entrepreneurship in the Hospitality, Tourism and Leisure Industries - 1st Edition ISBN: 9780750640978

Entrepreneurship in the Hospitality, Tourism and Leisure Industries Description

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: Clear learning objectives and teaching structure Up-to-date cases throughout The widest possible coverage of the latest research and literature A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Key Features

Up-to-date cases throughout and a major cumulative case running through the text The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector Foreword by Rocco Forte

Readership

Essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Table of Contents

The process of entrepreneurship; Entrepreneurs; Corporate entrepreneurship; Environment for enterprise; Finance, business planning and entrepreneurship; Operations and management of entrepreneurial organizations; Marketing and entrepreneurship; Strategy and entrepreneurship; Entrepreneurship, an overview.

Details

No. of pages: 224 Language: English Copyright: © Butterworth-Heinemann 1999

Published: 11th December 1998 Imprint: Butterworth-Heinemann Paperback ISBN: 9780750640978

Reviews

'A key characteristic of an entrepreneur is a willingness to learn from others. The readers of this book will have that opportunity and, as a result, be well armed to go into the business world.' from the foreword by Rocco Forte 'Great contribution to the literature in an area which deserves much more attention' Dr D Buhalis, Senior Lecturer in Tourism, University of Westminster

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Entrepreneurship in the hospitality, tourism and leisure industries

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees. Up-to-date cases throughout and a major cumulative case running through the text The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector Foreword by Rocco Forte.

HB615 .M678 1999

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HB615 .M678 1999

Summary

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Part 1 Concepts, Principles and Environment Associated with Entrepreneurship

1 The process of entrepreneurship

Types of entrepreneurship

Participants in the process

Features of an entrepreneurial firm

Typologies and categorization

Entrepreneur research approaches

Characteristics, features, attitudes, and behaviours

3 Corporate entrepreneurship

Organization for intrapreneurship

Dysfunctional management practices

4 Environment for enterprise

Formative phase of social development

Promotion/inhibition phase of social structure

Mobilization phase of social action

Part 2 Finance, Business Planning, Operations Management, Marketing and Strategy

5 Finance, business planning and entrepreneurship

Sources of start-up funding

The business plan

Sources of finance

6 Operation and management of entrepreneurial organizations

Entrepreneurial skill requirements

Management expertise - name of the game

Controlling the business

The entrepreneur and human resource management

Delegation of authority

Entrepreneurial decision making

Reactionary and gut feeling as operational advantages

Entrepreneurs and quality management

The entrepreneur and management of the life-cycle

The entrepreneur and business failure

The entrepreneur and business growth

7 Marketing and entrepreneurship

Marketing and competition

Marketing and markets

Market positioning and segmentation

The post-modernist consumer challenge

Post-modernism and product life-cycle

Pricing, value and concept flexibility

Differentiation and communication

Georgraphic dispersion and micro-demand

8 Strategy and entrepreneurship

Entrepreneurs and strategy

Environment for entrepreneurial strategy

9 Entrepreneurship, an overview

The process of entrepreneurship

Environment for enterprise

Finance, business planning and entrepreneurship

Operation and management

Marketing and entrepreneurship

Strategy and entrepreneurship

Entrepreneurship in the hospitality, tourism and leisure industries

Morrison, Alison J.

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Entrepreneurship in the Hospitality, Tourism and Leisure Industries

- Entrepreneurship in the Hospitality, Tourism and Leisure Industries

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Livro Em Pdf Entrepreneurship In The Hospitality

livro em pdf Entrepreneurship In The Hospitality

Entrepreneurship In The Hospitality, Tourism AndLivro online Entrepreneurship In The Hospitality, Tourism And - Morrison, Alison - ISBN: 0750640979 para você comprar em loja virtual. Confira preço, ofertas e descontos.Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains - Clear learning objectives and teaching structure - Up-to-date cases throughout - The widest possible coverage of the latest research and literature - A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees. Origem: IMPORTADO Editora: BUTTERWORTH-HEINEMAN Idioma: INGLÊS Edição: 1 Ano: 1998 País de Produção: United Kingdom Código de Barras: 9780750640978 ISBN: 0750640979 Encadernação: BROCHURA Complemento: NENHUM Confira mais livros de: Turismo

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Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Entrepreneurship in the Hospitality, Tourism and Leisure Industries –

Description:
Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential…

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