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The Routledge Companion To Arts Marketing - Isbn:9781135012212

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  • Book Title: The Routledge Companion to Arts Marketing
  • ISBN 13: 9781135012212
  • ISBN 10: 1135012210
  • Author: Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner
  • Category: Art
  • Category (general): Art
  • Publisher: Routledge
  • Format & Number of pages: 440 pages, book
  • Synopsis: A museum might share an image of an object in the collection with an informative fact. Social networking sites provide a direct connection to interested parties. Social sharing takes place through all social media but sites focused on “social ...

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The Routledge Companion to Arts Marketing

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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Articles

The Routledge Companion to Ethnic Marketing

The Routledge Companion to Ethnic Marketing Product Description

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace, and a problem that the world’s most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace.

To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues.

The result is a solid framework and a comprehensive reference point for consumer researchers, students and practitioners.

Ahmad Jamal is Senior Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, UK.

Lisa Peñaloza is Professor of Marketing at KEDGE Business School, France.

Michel Laroche is the Royal Bank Distinguished Professor of Marketing at the John Molson School of Business, Concordia University, Canada.

PART I Why ethnic marketing? 1

1 Introduction to ethnic marketing 3
Ahmad Jamal, Lisa Peñaloza and Michel Laroche

PART II Processes of ethnic cultural change, socialization and technology 15

2 Models of culture change 17
Michel Laroche and Ahmad Jamal
3 Ethnic youth: parental style and consumer socialization 36
Zhiyong Yang
4 Ethnic minority consumers’ responses to the web 51
Boris Bartikowski

PART III Identity, space and ethnic entrepreneurship 67

5 Emplaced ethnicity: the role of space(s) in ethnic marketing 69
Luca M. Visconti

6 Ethnic marketing, ethnic entrepreneurship and social innovation 84
Abid Mehmood, Ahmad Jamal and Ven Sriram
7 The landscape of ethnic marketing in the UK 97
Sanya Ojo, Sonny Nwankwo and Ayantunji Gbadamosi
8 An ethnoconsumerist approach to Hispanic small business’ adoption of internet technology 117
Cecilia Ruvalcaba and Alladi Venkatesh

PART IV Globalization, religion and materialism 133

9 Rethinking religion and ethnicity at the nexus of globalization and consumer culture 135
Elif Izberk-Bilgin
10 Wanting things and needing affiliation: ethnic consumers and materialism 147
Mark Cleveland

PART V Market segmentation and targeting 183

11 Demographics and ethnic minority lifestyles 185
Miguel A. Zúñiga and Ivonne M. Torres
12 Ethnic consumer decision making 211
Yasmin K. Sekhon
13 Marketing financial services to the ethnic minority customers 222
Intekhab (Ian) Alam
14 Market segmentation by ethnicity: is it really feasible? 235
Andrew Lindridge
15 Ethnicity marketed to and consumed by the transcultural consumer 254
Esi Abbam Elliot, Joseph Cherian and Hernan Casakin

PART VI Advertising 273

16 Multicultural advertising and ethnic minority consumers 275
Jinnie Jinyoung Yoo and Wei-Na Lee

17 Rethinking the Hispanic market: a call for reflexivity in advertising practice 295
Christopher A. Chávez
18 Print advertising and Asian Indian consumers 309
Durriya H. Z. Khairullah and Zahid Y. Khairullah

PART VII Ethical and public policy issues in ethnic marketing 325

19 Revisiting ethnic marketing ethics 327
Guilherme D. Pires and John Stanton
20 Ethnic marketing: public policy issues 343
Lisa Peñaloza

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The Routledge Companion to Arts Marketing (Routledge Companions in Business, Management and Accounting) - Daragh O - Reilly, Ruth Rentschler, Theresa

The Routledge Companion to Arts Marketing (Routledge Companions in Business, Management and Accounting) Description:

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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The Routledge Companion to Arts Marketing (Routledge Companions in Business, Management and Accounting), Daragh O Reilly (Edited ) Ruth Rentschler (Ed

The Routledge Companion to Arts Marketing http://www.fishpond.co.id/Books/Routledge-Companion-to-Arts-Marketing-Daragh-OReilly-Edited-by-Ruth-Rentschler-Edited-by/9781135012212

United Kingdom, 17 December 2013

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Table of Contents

Preface Part I: Macro Arts Marketing Issues 1. Postmodernism and Arts Marketing (Laurie Meamber) 2. Cultural Economics and Arts Markets (Sam Cameron) 3. Politics, Arts and Markets (Stevphen Shukaitis and Joanna Figiel) 4. Arts Marketing and Ethics (Terry O'Sullivan) Part II: Artists and their Managers 5. The Artist as Marketer and Entrepreneur (Ian Fillis) 6. Arts Managers' Career Insights and their Marketing Implications (Uma Jogulu and Ruth Rentschler) 7. The Art of Marketing Arts Marketing to Artists (Suzette Major) Part III: Arts Organizational Management and Strategies 8. Organizational Identity and Marketing in the Arts (Zannie Giraud Voss and Naomi Grabel) 9. Mission Statement to Mission Fulfilment: The Role Marketing Plays (Marcus Morgan) 10. Traditional vs. Entrepreneurial Marketing of Arts/Culture (Theresa Kirchner and John Ford) 11. Audience Valuation and Pricing the Performing Arts (Jennifer Wiggins Johnson) 12. Interactions between, and Effects of, Government Support on Fundraising and Marketing Efforts of Nonprofit Arts Organizations (Patricia Nold Hughes and William Luksetich) 13. 'Walk through the Doors. Be our Guest.': How Important are Partnerships to Enable Multicultural Groups to Attend Arts Events? (Fara Azmat, Ruth Rentschler and Yuka Fujimoto) 14. Web Strategies for Engaging Audiences (Stephen Preece and Jennifer Wiggins Johnson) 15. Arts Marketing and Web 2.0 Based Audience Development Initiatives (Anne-Marie Hede) 16. Using Social Media to Enhance the Customer Attendance Experience (Bonita Kolb) 17. Leveraging Social Media to Engage and Retain Arts/Culture Organization Donors, Members and Volunteers (B. Kathleen Gallagher and Jessica Sowa) Part IV: Consumption Perspectives 18. Consuming the Arts (Gretchen Larsen) 19. Consumption Criteria in Arts Marketing (Morris Holbrook) 20. Lessons from Arts Experiences of Individuals (Jennifer Radbourne) 21. Consumer Motiviation and the Arts: Conceptualizing a Motivation-Benefit Model for Understanding Tourists as Audiences (Pandora Kay) 22. Membership and Subscription in the Performing Arts: What have we Learnt During the last 35 Years? (Alix Slater) 23. Art Collecting as Personal and Public Practice in a Digital Age (Russell Belk) 24. Gaining Deeper Insight into Audiences and Artists: The use of Auto-Ethnography in Arts Research (Marta Massi and Paul Harrison) Part V: The Marketing of Specific Arts 25. The Books Business: Fifty Shades of Grief (Stephen Brown) 26. Film Marketing (Finola Kerrigan, Andrew Hart and Sumanta Barua) 27. Fine Art Marketing and Consumption (Kate Macneill and Meaghan Wilson-Anastasios) 28. Museum Marketing: Measuring Retail Performance (Sandra Mottner) 29. Pricing in Contemporary Museums: The Strategic Turn (Anne Gombault) 30. The Special Challenges of Marketing the Arts Festival (Linda Wilks) 31. The Fluidity of Value as a Social Phenomenon in the Visual Arts Market (Chloe Preece) 32. The Art Fair as a Metaphor of the Art World (Catherine Morel) 33. Distributing Visual Artworks: Challenges and Perspectives (Rita Kottasz and Roger Bennett) 34. Theatre, Audiences and the Arts Market (Ben Walmsley) 35. The Marketing of Orchestras and Symphony Concerts (David Patmore) 36. Creating the Opera Habit: Marketing and the Experience of Opera (Peter Fraser)

About the Author

Daragh O'Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

Reviews

Daragh O Reilly is Senior Lecturer in Creative and Cultural Industries asSheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) editedArts Marketing: A Fresh Approach (Routledge, 2010).He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013). Ruth Rentschler is Foundation ChairofArts and Entertainment Management atDeakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books. Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty yearsand corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics." I am delighted to rummage through the intriguing essays in "The Routledge Companion to Arts Marketing. "As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute, or consume the arts, you will find enlightenment on every page. Philip Kotler, Kellogg School of Management, Northwestern University, USA Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and reflective practitioners alike. Adrian Sargeant, Professor, Indiana University, USA The name of this book is well chosen. It is a companion that will help anyone working in the arts go through reflexive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general. Francois Colbert, Professor, HEC Montral, Canada. "

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www.fishpond.co.id

The Routledge Companion to Arts Marketing

The Routledge Companion to Arts Marketing

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames arts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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The Routledge Companion to Research in the Arts - Arts and Humanities

The Routledge Companion to Research in the Arts Tracy Piper-Wright, Glyndwr University, Wrexham

Biggs, M. and Karlsson, H. (Editors), (2012), Routledge. The Routledge Companion to Research in the Arts is a comprehensive overview of 'the state we’re in’ with regard to academic research and doctoral education in the creative arts and explores in some depth and breadth the issues and problems of arts based research. This is not an anthology of writings from the last decade collect.

The Routledge Companion to Research in the Arts is a comprehensive overview of 'the state we’re in’ with regard to academic research and doctoral education in the creative arts and explores in some depth and breadth the issues and problems of arts based research. This is not an anthology of writings from the last decade collected and re-packaged, but instead a set of specially commissioned essays from a strong showing of international writers and thinkers on the routes and range of contemporary research practice. The contributors were brought together to talk through the issues in person before the texts were finalised, which gives the book a coherent feel of conversation between voices rather than a set of individual proclamations on the subject. This permits a level of freshness to enter the material, which is particularly relevant for those who have already eagerly digested other major arts research texts such as Barrett and Bolt (2007) or Sullivan (2005). While this book does touch upon the practicalities of the research process, it is far from a ‘how to’ or a set of exemplars, although examples of different research projects and methodologies are present. It is much more about the debates art practitioners and academics should have when we embark upon research and the questions we should be raising for potential PhD students.

The book is divided into three sections – ‘Foundations’, ‘Voices’ and ‘Contexts’. This structure sets out a linear trajectory in the essay topics beginning with discussions which explore how university cultures have influenced the direction of research in the arts and the philosophical relationship between creative practice and academic organizations. The second section, the longest of the three, provides examples of how arts based research tests and challenges existing methodologies; how it invents new ones and offers alternative readings of the research universe which it ‘writes back’ to the academy. The essays in the final section discuss how researchers in the arts relate to the wider research community, and how diverse research outputs might be communicated effectively and therefore perceived as valuable.

The overriding flavour of the anthology is interrogative; it is the ‘problematic’ of the relationships between artworks, artistic practice, research and the academic, educational and social structures in which these activities take place that is, if not the sole focus of many of the essays, certainly the prolegomena to many. Words such as 'disagreement’, ‘dilemma’, ‘problem’ and ‘conflict’, come thick and fast at the start of the book and introduce the reader to a landscape which remains challenging for arts research despite its inclusion in the academic arena for the last decade.

A central question in ‘Foundations’ is how we differentiate between art practice and art practice as research. While there is still discussion of how artworks might come to represent knowledge in this section, the relationship between practice and research as distinct modes of operation appears to be a profoundly more interesting question to wrestle with, based as it is in process and phenomenology, as opposed to the epistemological status of products. In their essay Michael Biggs and Daniela Büchler explore how ‘practice’ and ‘research’ form two distinct communities with distinct expectations, and how disjuncture between these creates dissatisfaction with the homogeneity suggested by terms like ‘practice based research’ and gives rise to the worrying possibility of good research leading to bad art.

Their suggestion is the further promulgation and strengthening of a distinct practitioner-researcher community; a self-monitoring third corridor with its own values and conventions which can judge the worth and credibility of the research and the art produced. This appears to be happening as arts research gains momentum and provides further evidence of why the arts must actively maintain an authentic research culture rather than using approaches that pertain to other disciplines.

If ‘Foundations’ gives us pause while we consider what we are getting ourselves into, the second section, ‘Voices’, takes us straight into the heart of this research community. In this section the full excitement of what arts based research could be is explored. Perspectives from visual art, music, dance and creative writing give a real, live sense of the diversity of methods and approaches but also a strong sense of arts research as a definable field of activity, with subject specific detail giving way to modes and terminology which are inherently transdisciplinary in their formation and ‘multi-modal’ in their creation and output. This set of essays gives the researcher in the arts a sense of a community of shared values and approaches which have resonance across creative disciplines with theoretical consideration of issues such as embodiment, performativity, materiality, handling and temporality coming together across the section to create a sense of both creative enrichment and intellectual rigour. Many of these essays explore the in-between-ness of artist researcher practice, and provide examples of research which explore the rich territory between the linguistic and non-linguistic: territory which most artists, art academics and researchers find themselves immersed in.

The third section, ‘Contexts’, provides tangible application of the theoretical ideas from Section Two combined with the awareness of the historical context from Section One. This final set of essays explores issues such as the quality and validity of research outputs and the benefits and purpose of training in arts based research. This section is particularly helpful as a means through which to discuss the wider implications of research in the arts with PhD students, and to give them an understanding of the scope and goals of artistic research and as they enter and negotiate that critical community.

The Routledge Companion is a rich resource for those engaged in research as academic practitioners, and those teaching masters or supervising doctoral students. In these latter contexts it is useful to those engaged in the discussion of research methods in the arts and provides students with an important sense of context in which their research outputs might find their voice. For academic practitioners, the essays provide a way to consider how practice might be articulated as research, and evidence of a shared research environment in which they can approach this with some authenticity. Each essay is packed with references to what is now becoming a rich literature on arts research and a useful resource through which to explore the complexity and diversity of approaches in the field.

The essays demonstrate how research in the arts is enabling new ways of thinking which challenge dichotomies and perceives fuzzy boundaries not as sites of difficulty but as sites of opportunity. Embracing this type of pluralistic approach doesn’t side-step the problems that arts research faces or gives rise to, but reminds us that it is the search for new and better questions, rather than the satisfaction of easy answers, that drives both creativity and research.

Reviewer

Dr Tracy Piper-Wright is Lecturer in Fine Art at Glyndwr University, Wrexham.

References

Barrett, E. and Bolt, B (eds) (2007) Practice as Research: Approaches to Creative Arts Enquiry. London, IB Tauris.

Sullivan, G (2005) Art Practice as Research: inquiry in the visual arts. London, Sage Publications.

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arts.brighton.ac.uk

The Routledge Companion To The Future Of Marketing - Download Free EBooks

The Routledge Companion To The Future Of Marketing Book Description:

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.

Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

  • Neuromarketing: Exploring The Brain Of The Consumer
  • Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
  • 42 Rules Of Marketing
  • Making A Market For Acts Of God
  • Neurobranding
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The Routledge Companion to Non-Market Strategy - GFXhome for Graphic Designers

The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Accounting) by Thomas C. Lawton and Tazeeb S. Rajwani
English | 2015 | ISBN: 0415712319 | 448 pages | EPUB | 4 MB


It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

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